«Can we make the world's most awesome beanie?», we asked ourselves.
«Let's try», we answered.
Well, what is the definition of «the world's most awesome»?
First of all, it has to look great in any situation.
Second of all, it has to be functional. It has to be comfortable and made with materials that keep you warm when it's cold and wet. Soft lambswool does the trick. That's a good start, but we can't stop there. In 2019, «the world's most awesome» means something more.
Thirdly, The material has to be good for the environment. Norwegian wool is a pure product that is excess from meat production. The wool is also very durable. That means that you get a beanie that will last a long time.
Lastly, the beanie has to be made by people who are paid fair wages and have proper working conditions. Our beanies are knit in Oslo by Farida and Susan who until this project started were unemployed. They are hired by us through the municipality of Oslo to knit the world's most awesome beanie for you.